Owned Brand & Product Marketing
Building in-house brands allows more creative freedom while necessitating high-level strategy. Whether I start the groundwork or renew a legacy project, my work enhances a brand's value with distinctive tone and research-based appeal.
Yourigami Kids Play Sets
FXI, Inc. needed to establish a brand for their first-ever foam play sets. With a colorful persona that encourages creative development through playtime, Yourigami has grown into one of our most profitable pursuits.
[December 2025 Social Content]
[Costco Play Fort Product Video]
Sleep Innovations Brand Refresh
After a retail-wide consumer insights workshop, the nearly 30-year-old Sleep Innovations brand needed to be renewed. My copy developed what our research found: shoppers desire a hassle-free experience.
[Amazon Marley Mattress Above-The-Fold eComm Images & Copy]
Sleep Innovations Marley 10 Inch Green Tea Gel Memory Foam Mattress, King Size, Bed in a Box, Medium Firm Feel, Fiberglass Free Mattress
[About This Item]
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SIMPLY SOOTHING SLEEP: The Sleep Innovations Marley king mattress keeps you comfortable all night long with a 10 inch build of cooling gel memory foam, refreshing green tea, and a medium firm feel to support all sleep positions
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LASTING COOL COMFORT: Designed to help you sleep cool throughout the night, this Sleep Innovations memory foam mattress features cooling gel and real green tea for fresh comfort with breathable air channel foam to help reduce heat build up
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MEDIUM FIRM FEEL: Adaptive memory foam relieves pressure points to prevent tossing and turning, while durable support foam gently aligns your back and body for years of restorative rest
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QUALITY YOU CAN TRUST: The Marley mattress king size bed memory foam is made in the USA. It’s CertiPUR-US certified made without phthalates, heavy metals and ozone depleters, with low VOCs. This mattress is fiberglass free and comes with a 10 year warranty
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QUICK AND EASY SETUP: Your Sleep Innovations king mattress Marley is compressed in a box for convenience. Simply unbox and unroll the mattress onto a platform, box spring or adjustable base to set up your best rest
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MADE WITH SLEEP SAVVY: We created the first memory foam mattress in a box – and we’re still improving upon what you can expect from great sleep. Our goal is to give you everything you want with nothing you don’t, so the rest comes easy
[Description]
Enjoy simply better sleep with Marley. This Sleep Innovations 10 inch mattress offers the refreshing cool comfort you want with the medium firmness you need. A soft knit, breathable cover helps you instantly unwind. Cooling gel memory foam with fresh green tea helps maintain a comfortable temperature as you sleep, adapting to your body and relieving pressure points. This encourages long periods of undisturbed deep sleep. Air channel foam allows excess heat to move away from your space, enhancing the cool comfort. Durable support foam promotes gentle back and body alignment to keep your rest just as satisfyingly restorative for years of good nights.
[Amazon Marley Mattress Below-The-Fold Enhanced Content]
[Amazon Brand Story]
[Wayfair Shiloh Mattress Above-The-Fold eComm Images & Copy]
Sleep Innovations® Shiloh 12" Green Tea Memory Foam Mattress
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[Product Features]
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Premium three-layer design keeps you comfortable all night long with medium support
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Soft knit cover made with breathable fabric provides an instantly relaxing sleep space
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2.5" luxurious cradling memory foam with freshening green tea relieves pressure for undisturbed deep sleep
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3" air channel support foam enhances the breathable comfort of this open-cell foam mattress
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6.5" durable base foam ensures lasting structural stability for many years of restorative rest
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High quality foam maintains its firmness, so you can rely on consistent comfort
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Fiberglass-free mattress with USA-made foam, certified CertiPUR-US® environmentally conscious and tested for durability
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Mattress cover features four handles, two on each side for easy setup and moving
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Packaged in a box for convenient delivery and transportation
[Description]
Sleep easy, feel breezy with the Sleep Innovations Shiloh 12 Inch Mattress. This premium, three-layer design offers refreshing, breathable comfort and medium firmness for deeply restorative rest. A soft knit, breathable cover helps you immediately relax from the moment you lie down. Luxurious cradling memory foam with real green tea provides a refreshing sleep space that adapts to your body. Memory foam relieves pressure points which helps to eliminate tossing and turning, promoting longer periods of undisturbed deep sleep. Air channel foam allows excess heat to move away from your sleep space, while durable support foam promotes gentle back and body alignment. High quality memory foam maintains its firmness for years of restorative rest. The 12" Shiloh Mattress is made with CertiPUR-US® foam, certified environmentally conscious and tested for durability. It also features four handles, two on each side on the cover, for easy setup and moving. This memory foam mattress is fiberglass-free and comes with a 10-year limited warranty, so you can rest easy.
